Aligned growth. Narrative is a strategic brand consultancy focused on growth.

Narrative.
A strategic brand consultancy.

Independent and collaborative, we are dedicated to building purposeful brands that deliver business growth.

But let’s be clear. We are not a creative agency who will sell you advertising. Nor a consulting firm selling a prescriptive process. Instead, the beauty and strength of Narrative lies somewhere in-between.

We believe in building brands and their strategies through collaboration with all functions of the organisation we partner with, so that they live and breathe in a meaningful way and are not an academic exercise.

We understand there is no one size fits all for clients, and every brand we build is on a different phase of the journey. We have established the ability to scale to the needs of each project, bringing on board specialist skills and support through our internationally experienced freelance network.

Quite simply, we build a purpose-built solution, tailored to your brand’s unique needs.

BRANDS WE’VE WORKED WITH

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SKY
Estée Lauder
Oroton
Camilla
Optus
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Elizabeth Arden
amaysim
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Jane Villeneuve. Founder and Chief Brand Architect of Narrative.

Jane Villeneuve.
Our Chief Brand Architect.

As an experienced brand and marketing leader; Jane has built, nurtured and grown an international portfolio of reputable brands which has seen her call London, Milan and Sydney home.

A key member of global leadership teams with the likes of Sky, Luxottica, Estee Lauder, Optus and most recently Oroton; Jane has transformed the fortunes of brands with growth strategies designed to drive change from the inside out.

Described by peers as "confident to challenge what is and brave enough to make great work happen," Jane has passionately led teams of 50+, managed media budgets exceeding €100m, and driven growth in businesses valued over €3bn. Most recently, Jane was recognised at #3 in Rag Trader's Marketing 15 for 2025.

Through hands-on experience and proof that brand has the potential to be your most valuable asset, Jane is now working tohelp businesses design or rediscover their brand to achieve unprecedented growth.

  • “Jane knows that to build a brand, everybody in an organization needs to understand, believe and act together.”

    Kathy Drury, Vice President Marketing, LensCrafters North America

  • “Jane is a visionary marketeer who is able to translate the most challenging projects into something concrete and simple.”

    Arianna Saita, Chief of Brand Marketing, Foxtel

  • “Jane encourages you to challenge what is and be brave enough to make great work happen.”

    Charlotte Massey, Executive Director of Global Strategy for Luxottica, OMD International